Some requests take a while to process: playing background music during such periods can help to indicate to the caller that the application is still working on the request. Your organization may already play music on hold , and your decision to play music during voice applications, and your choice of music, should take this into consideration. You may decide to play neutral easy-listening music that suits the image of your organization, or you may decide to play something related to your latest advertising campaign. Your “background music” does not have to be musical: it could be spoken information about your product, a dialog or interview about it, or even just “keyboard noises”, if you want to make it sound as if the request is being processed by a person!
In this section, the word tune is used to mean a piece of music or other uncompressed audio data saved in a format that Blueworx Voice Response can play on a music channel. Tunes are held as voice segments or in element files.